{"id":8,"date":"2020-06-23T13:19:45","date_gmt":"2020-06-23T13:19:45","guid":{"rendered":"https:\/\/boucherie-jaunet.e-repas.com\/?page_id=8"},"modified":"2021-03-12T08:41:56","modified_gmt":"2021-03-12T08:41:56","slug":"accueil","status":"publish","type":"page","link":"https:\/\/www.le-lab-communication.com\/","title":{"rendered":"Le LAB Communication"},"content":{"rendered":"\t\t
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D\u00e9velopper votre strat\u00e9gie de communication pour vous donner plus de visibilit\u00e9 et d\u2019impact.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avec l\u2019essor de l\u2019\u00e9cosyst\u00e8me digital et la multiplication des supports et canaux de diffusion, le secteur du marketing et de la communication est en pleine mutation.
Le Lab communication vous accompagne dans la cr\u00e9ation et le d\u00e9veloppement de votre entreprise. Sa principale mission : vous faire conna\u00eetre aupr\u00e8s de vos clients et vous aider \u00e0 vous d\u00e9velopper.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Les comp\u00e9tences du LAB\u2019 Communication
de WD29<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le conseil, la strat\u00e9gie de communication<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le marketing

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La cr\u00e9ation graphique, le design<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La r\u00e9daction<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La vid\u00e9o<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le d\u00e9veloppement web<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tFaites appel au LAB\u2019<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les b\u00e9n\u00e9fices du LAB\u2019 Communication
pour votre entreprise<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cr\u00e9er une strat\u00e9gie de communication performante qui valorise l\u2019image de votre entreprise<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Intervenir sur l\u2019ensemble du spectre marque, marketing et op\u00e9rationnel\u2026 et adopter une approche \u00ab strat\u00e9gique \u00bb, afin d\u2019\u00eatre en mesure, si besoin, de proposer de r\u00e9els changements en profondeur.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Promouvoir l\u2019image de votre entreprise aupr\u00e8s des diff\u00e9rentes cibles, publics, fournisseurs\u2026 (communication externe)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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F\u00e9d\u00e9rer le personnel aux objectifs de l\u2019entreprise \u00e0 travers la communication interne<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Savoir int\u00e9grer des outils du marketing num\u00e9riques en proposant une d\u00e9marche \u201cdigital-first\u201d voire \u201c360\u201d.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00ab Une d\u00e9marche 360\u00b0 d\u00e9signe une approche du marketing, et de la communication en particulier, cens\u00e9e exploiter toutes les ressources possibles \u00e0 la port\u00e9e de la marque et\/ou du produit de
mani\u00e8re organis\u00e9e et coh\u00e9rente. \u00bb<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Etablir un plan de communication mettant en avant les actions prioritaires et secondaires selon un calendrier d\u00e9fini<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les TPE\/PME repr\u00e9sentent plus de 99% des entreprises en France et elles rel\u00e8guent souvent leur communication au second plan : <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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30%<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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des PME interrog\u00e9es n\u2019ont pas de site web d\u2019entreprise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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60%<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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n\u2019utilisent pas les outils de visibilit\u00e9 en ligne sur les moteurs de recherche.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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30%<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ne prennent pas le temps de faire de la publicit\u00e9 pour leur entreprise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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93% des dirigeants d\u2019entreprises de toutes tailles confondues reconnaissent que la communication et le marketing jouent un r\u00f4le important dans le d\u00e9veloppement de l\u2019entreprise et la conqu\u00eate de clients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Posts et concours sur les r\u00e9seaux sociaux, promotion par mail, vid\u00e9os\u2026 Les internautes veulent \u00eatre surpris, divertis et \u00eatre des membres actifs de vos campagnes. 84%<\/b> des gens s\u2019attendent \u00e0 ce que les marques cr\u00e9ent du contenu<\/b>.<\/p>


Environ 45%<\/b> des sp\u00e9cialistes du marketing B2C estiment que le contenu visuel est leur type de contenu le plus important. Par exemple les vid\u00e9os sont tr\u00e8s populaires<\/b>, elles sont partag\u00e9es 1 200 fois plus que le texte et les liens combin\u00e9s.<\/p>


La communication sert \u00e0 raconter l\u2019entreprise et \u00e0 lui cr\u00e9er une identit\u00e9, une personnalit\u00e9 que les concurrents n\u2019ont pas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tLaissez nous vous guider<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les chiffres cl\u00e9s en faveur du num\u00e9rique
pour les entreprises fran\u00e7aises<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tLancer votre entreprise dans l'\u00e8re num\u00e9rique<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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L'\u00e9quipe du LAB' Communication<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\"Christine\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tChristine<\/span>Directrice Client\u00e8le<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Benjamin\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tBenjamin<\/span>Directeur Projet Digital<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Pierre-Yves\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tPierre-Yves<\/span>Chef de projet<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Steven\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tSteven<\/span>Directeur Artistique \/ Webdesigner<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Jordan\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tJordan<\/span>Ing\u00e9nieur D\u00e9veloppement Logiciel<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Val\u00e9rie\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tVal\u00e9rie<\/span>Graphiste<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Ma\u00eblys\"\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tMa\u00eblys<\/span>Graphiste \/ Community Manager<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\tPrevious<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\tNext<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

D\u00e9velopper votre strat\u00e9gie de communication pour vous donner plus de visibilit\u00e9 et d\u2019impact. Avec l\u2019essor de l\u2019\u00e9cosyst\u00e8me digital et la multiplication des supports et canaux de diffusion, le secteur du marketing et de la communication est en pleine mutation.Le Lab communication vous accompagne dans la cr\u00e9ation et le d\u00e9veloppement de votre entreprise. Sa principale mission…<\/p>\n","protected":false},"author":603,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"yoast_head":"\nLe LAB Communication - Lab Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.le-lab-communication.com\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.le-lab-communication.com\/\" \/>\n<meta property=\"og:site_name\" content=\"Lab Communication\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-12T08:41:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.le-lab-communication.com\/app\/uploads\/sites\/62\/2020\/12\/le-lab-logo.png\" \/>\n<meta name=\"author\" content=\"favrejordan29560\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.le-lab-communication.com\/#website\",\"url\":\"https:\/\/www.le-lab-communication.com\/\",\"name\":\"Lab Communication\",\"description\":\"D\u00e9velopper votre strat\u00e9gie de communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.le-lab-communication.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.le-lab-communication.com\/#primaryimage\",\"url\":\"https:\/\/www.le-lab-communication.com\/app\/uploads\/sites\/62\/2020\/12\/le-lab-logo.png\",\"contentUrl\":\"https:\/\/www.le-lab-communication.com\/app\/uploads\/sites\/62\/2020\/12\/le-lab-logo.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.le-lab-communication.com\/#webpage\",\"url\":\"https:\/\/www.le-lab-communication.com\/\",\"name\":\"Le LAB Communication - 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